New York's Gay Men's Health Crisis is launching one of the most appealing, effective and most likely controversial safer sex campaigns that I've ever seen. "I love my boo" is filled with beautiful images of Black and Latino gay couples who are committed to loving and respecting each other by communicating and wearing condoms in order to stop the spread of HIV/AIDS.
One ad reads,"When we first met we didn't talk about sex, we would just use condoms and that was it. Eventually we wanted to stop using condoms so now we get tested together regularly. We are all about taking care of each other".
One of the elements of this campaign that I love is that the language reflects it's target audience. It's current and even a little hood.
"When we met it was all about the sex. He's got the nicest lips and a beautiful ass. But what really got me was how he came at me with respect. It just made me open myself up to love him. He is real sexy and we have the hottest sex I've ever had! That's wassup. The most important thing is I know I can count on him".
And lastly, I must say it's a breath of fresh air as a black gay man to be referred to as such versus the more clinical term MSM(Men Who Have Sex With Men)that is widely used to demonize black gay men during discussions of the down low.
Beautiful images of brothers loving and respecting each others bodies and souls. Now that's not something you see everyday.
Kudos to GMHC! Finally, somebody got it right.
Thanks khalid(spelled with a lower case k)