Gay Men's Health Crisis (GMHC) is re-launching their brilliant 'I Love My Boo' Campaign prominently featuring African-American and Latino same-gender loving men of color. You may recall "Boo" being mentioned on loldarian.com in 2008. The campaign will kick off with a rally in Christopher Street Park in the heart of New York City's Greenwich Village on October 4, 2010 at 4pm and will also be featured inside one thousand NYC subway cars.
The objective of the campaign is two fold. To serve as a tool to combat new HIV infections and to elevate the representation of men of color in the media.
"HIV prevention and supporting people with HIV/AIDS is rooted in homophobia and we're over it" Marjorie Hill, Chief Executive Officer of GMHC tells loldarian.com. "Part of the challenge for "Boo" is to give voice and vision to those who are not given a voice in the larger community."
"If this campaign didn't exist we wouldn't have many images of SGL men of color", says New York based activist Derrick L. Briggs who also serves as a model for the campaign. "I Love My Boo" is about letting the world know it's okay to be who you are", he adds.
GMHC has created a Facebook page for the campaign and is encouraging other SGL couples to submit their pictures in an effort to raise visibility.
Watch Derrick and Jazzy talk about the campaign below: