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2 comments | Wednesday, March 10, 2010

You may recall reading about the amazing new "Greater Than AIDS" campaign from The Black AIDS Institute on loldarian.com back in January. A new PSA has just surfaced directed by openly gay power couple Quincy LeNear and Deondray Gossett that is just as heavy on star power as it is on message.

Actors Nia Long, Jurnee Smollett,(The Great Debaters), Vanessa Williams(Soul Food), Eva Marcille(ANTM,Young & The Restless), Lance Gross (House of Payne), and Samuel Jackson are just a few recognizable faces who have lent their celebrity to this great cause.

Phil Wilson, director of The Black AIDS Institute explains the messaging and goal of the "Greater Than AIDS campaign and PSA via POZ Magazine:

"I’m the Black AIDS Institute. So, my first priority and obligation is to develop messages that resonate with black folks. I’m trying to get their attention. My audience does not believe AIDS is about them. I never say, never imply and never suggest AIDS is only a black disease. I never suggest and never imply it is any less tragic when anyone [else] gets infected with or gets sick or dies from HIV/AIDS. But when 50 percent of all new HIV cases in this country are in black communities, when 50 percent of the 1.1 million people estimated to be living with HIV in America are black and when 50 percent of all AIDS-related deaths in the United States are black, I don’t think there’s any room to debate that AIDS in America is a black disease."

Watch the new PSA below:


<$BlogCommentAuthor$> said...

Glad to see the message continues...

March 10, 2010 12:14 PM

<$BlogCommentAuthor$> said...

Love it!!!!!!!!!!!!!!!!! Now, if we can see it run on BET, Centric, and TVOne I will be ecstatic.

March 10, 2010 6:52 PM


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