Update: 7/28 The Human Rights Campaign has just confirmed via their Back Story blog that Nike has pulled their latest controversial ad campaign. The move came after criticism surfaced on various GLBT and sports blogs according to HRC.
Images from the new Nike ad campaign have surfaced online and the reviews are definitely mixed. Most of the shots show two men in an aggressive game of basketball with one player's face buried in the crotch of his opponent with the subtitles" That Ain't Right", " Punks Jump Up", "Isn't That Cute", and "Now You Know".
I'm not entirely convinced that Nike set out to create homophobic advertising to promote their products, after all this is a game where men are constantly walking around the court slapping each other on the ass. But for those people who tend to over analyze everything(I'm guilty) these ads will definitely have a double meaning.
Is the campaign completely harmless or completely homophobic? I guess it depends on who you're talking to. What do you think?