The Gay, Lesbian and Straight Education Network is taking on the popular catchphrase "That's So Gay" in a new ad campaign targeting students who use the phrase to insult LGBT students and those perceived to be gay.
The campaign aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. According to thinkb4youspeak.com the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults, including school personnel and parents. This campaign comes on the heels of the suicide deaths of 11 year olds Carl Edward Walker-Hoover Jr and Jaheem Herrera, both who were victims of anti-gay harrassment in school.
One of my favorite ads in the campaign reads, " THAT'S SO ''JOCK WHO CAN COMPLETE A PASS BUT NOT A SENTENCE". Love it.
GLSEN was also behind a series of television commercials aimed at spreading awareness about the painful effect of the phrase, one of which included the newly out black lesbian Wanda Sykes who admonishes a group of male teenagers using the phrase as only she can.
Get into Sykes' PSA below and learn more about GLSEN on their official website here.